Case studies, white papers, articles and other content help you build trust among clients. But writing them? Easier than you may think, with a master storyteller on your side. Makewaves B2B writing services produce results with minimal commitment from subject matter experts. That way, you stay focused on what you do best: delivering outstanding services and solutions.
Articles & white papers
An article discusses a business idea, while a white paper explains a method or technology. We write articles and white papers from interviews we conduct with your subject matter experts. We can provide a neatly formatted PDF or work with a creative team to produce one. We also can help submit an article to an independent journal for publication consideration.
A case study tells the story of a business challenge that your organization helped a client resolve. Makewaves writes case studies from interviews we conduct with members of your account or client service teams. We can provide a neatly formatted PDF or work with a creative team to produce one. We also can provide abbreviated versions to insert into your presentations or solution briefs.
Presentations can be used to deliver a report, promote a service or solution, raise your client’s awareness of important business issues and more. We develop presentations in PowerPoint and convert to PDF as needed for distribution via your website, video conferencing application, marketing automation system or SlideShare.
An infographic uses statistics and graphics to tell a story that conveys your insight and expertise. The underlying data for the infographic can come from primary or secondary research. We can analyze the data, assemble the story, come up with a creative concept and usher the infographic through the creative design process.
An effective B2B video demonstrates a technique, explains a key concept or showcases a successful client. Makewaves creates video scripts and storyboards. For animated videos, we can work with your creative team to produce the final version. For live-action videos, we can manage onsite shoots and work with your videography team to produce the final cut.
A brochure is a promotional piece describing your business and offerings for a target buyer. Makewaves writes website content based on any existing materials you have (we don’t mind if they’re messy) along with input from your team as necessary. We also can provide a layout or design concept plus instructions for your creative team.
Your Consulting Service Needs a Logline
Don’t launch any kind of marketing initiative before taking this one critical step.
A Good Blind Case Study Is Better than a Mediocre Endorsed One
And the reality is, only about 10% of clients are referenceable anyway.
The Whys and Why Nots of B2B Video Marketing
The goal should be to serve your prospective client, not to create a viral sensation.
That Thought Leadership Contest Is Probably a Bad Idea
An internal “call for papers” sounds fun and easy. But here’s what your marketing team won’t tell you.